David Binder Research together with Airbnb recently released a nationwide study showing strong support of the sharing economy among millennials.
The study polled 1500 Americans nationally: 500 millennials, 500 swing-state millennials, and 500 older adults aged 35 and over.
Key findings include:
- 75% of millennials believe Airbnb helps middle income families support their homes
- 81% of swing state millennials support Airbnb operating in their local area
- 65% of swing state millennials believe the sharing economy is going to become more important to the economy in the next five to ten years
The study defined swing states as New Hampshire, Pennsylvania, Virginia, North Carolina, Florida, Ohio, Wisconsin, Michigan, Minnesota, Iowa, Colorado, Nevada, Arizona, and Georgia.