Enroll America is at it again, this time using your pets to get you to sign up for Obamacare.  According to USA Today a multimillion-dollar campaign was launched today that targets young women by using singing pets. Enroll America claims that 81% of the public doesn’t know about the March 31 deadline and that 69% of people don’t know about the financial help that is available through Obamacare.

Anne Filipic, President of Enroll America, says that using cats, dogs, and birds in the ads “helps break through the clutter.” But didn’t something like this happen before? Adorable Care Act, anyone? Cute mice on swings and puppies in wheelbarrows didn’t help the embarrassing enrollment numbers before now they are adding music to the ads to try and lure young women in. Filipic quoted a statistic that said more than 60% of homes have pets and more than half of female pet owners would risk their life for their pet.

According to consumer psychologist Kit Yarrow the Enroll America campaign should help enroll young women. But Obamacare does more harm than good for young women. Below are five taxes that harm women the most:

1. Obamacare Flexible Spending Account Tax:  The 30 – 35 million Americans who use a pre-tax Flexible Spending Account (FSA) at work to pay for a woman’s basic medical needs face a new Obamacare cap of $2,500. This will squeeze $13 billion of tax money from Americans over the next ten years. (Before Obamacare, the accounts were unlimited under federal law, though employers were allowed to set a cap.)

2. Obamacare High Medical Bills Tax: Before Obamacare, Americans facing high medical expenses were allowed a deduction to the extent that those expenses exceeded 7.5 percent of adjusted gross income (AGI).  Obamacare now imposes a threshold of 10 percent of AGI.  Therefore, Obamacare not only makes it more difficult to claim this deduction, it widens the net of taxable income.

To learn more about this tax, click here. 

3. Medicine Cabinet Tax. This tax increase is already in effect. Since January of 2011, Americans have not been able to purchase non-prescription, over-the-counter medicines from their Flexible Spending Accounts or Health Savings Accounts. Women often rely on over-the-counter medicines to get themselves through the colds, fevers, and aches and pains of daily life.

4. Obamacare Individual Mandate Non-Compliance Tax:  Starting in 2014, anyone not buying “qualifying” health insurance – as defined by President Obama’s Department of Health and Human Services — must pay an income surtax to the IRS. In addition, 100 percent of Americans filing a tax return (140 million filers) will be forced to submit paperwork to the IRS showing they either had “qualifying” health insurance for every month of the tax year or they obtained an exemption to the mandate.

Americans liable for the surtax will pay according to the following schedule:


1 Adult

2 Adults

3+ Adults


1% AGI/$95

1% AGI/$190

1% AGI/$285


2% AGI/$325

2% AGI/$650

2% AGI/$975

2016 +

2.5% AGI/$695

2.5% AGI/$1390

2.5% AGI/$2085

Making matters worse: According to a Treasury Inspector General for Tax Administration report, the Obama IRS didn’t bother to issue compliance guidelines until three quarterly filing deadlines had passed:  “By the time [IRS] notices were issued, tanning excise tax returns had been due for three quarters."  This is yet another sign that the Obama administration is ill-prepared for Obamacare implementation.

5. Obamacare 10 Percent Excise Tax on Indoor Tanning: This Obamacare tax increase has the distinction of being the first to go into effect (July 2010). Slipped into the bill by Sen. Harry Reid (D-Nev.) behind closed doors in the middle of the night, this tax hike replaced the planned Obamacare “Botax” on cosmetic surgery.  This petty, burdensome, nanny-state tax affects both the business owner and the end user.  Industry estimates from the Indoor Tanning Association show that 30 million Americans visit an indoor tanning facility in a given year, and over 50 percent of salon owners are women.  There is no exception granted for those making less than $250,000 meaning it is yet another tax that violates Obama’s “firm pledge” not to raise “any form” of tax on Americans making less than this amount.