Tax cuts and donuts: Watch the video above to see ATR president Grover Norquist explain how the tax cuts helped Baker Boy — a homegrown North Dakota bakery — create the “Magic Ring” donut.
The Tax Cuts and Jobs Act is delivering some pretty sweet perks. Baker Boy, a North Dakota baked goods manufacturer, is producing a brand new donut thanks to the GOP tax cuts. They are also purchasing new equipment, expanding business operations, and hiring new employees.
Never before seen in North America, Magic Ring Donuts are jelly or creme-filled donuts that have a hole in the middle and are injected with filling in the donut ring. The donuts are manufactured with new technology that is only currently used overseas.
“We’ll be the first company in North America to produce these types of donuts,” Guy Moos, president of Baker Boy told the National Association of Manufacturers.
Baker Boy started selling the Magic Ring Donuts in August across North Dakota, Minnesota, Nebraska, Iowa, and Wisconsin. Dustin Monke, Baker Boy’s marketing manager told Americans for Tax Reform that because of the success they have already had they are working on expanding sales nationally as well as increasing their flavor offering.
“We’re taking advantage of tax reform by writing off the new equipment and reinvesting our savings in the business. Over the next three years, we’ll invest $13 million in growing our business—including $9 million over the next 18 months,” said Moos. “It’s a huge project, but we know tax reform will allow us to grow sales pretty significantly.”
The investment will increase Baker Boy’s production by over four times and bring high-paying manufacturing jobs to North Dakota.
“Right now, we can produce 5,000 donuts per hour,” said Moos. “By investing in more modern technology, we’re upping our capacity to 22,000 donuts per hour. That’s about $15 million additional sales of donuts every year.”
“As we grow, we’ll need workers to deal with the increased demand down the road,” explained Moos.
Moos told the National Association of Manufacturers these will be skilled jobs—and that Baker Boy already offers salaries that are nearly double what their competitors pay.
“We start our employees at $17.75 an hour for entry-level jobs and we continue to pay the costs of health insurance for our employees,” said Moos. “We’ve always believed in being a good corporate citizen.”
Currently, Baker Boy employs over 210 people.
Baker Boy is a great American success story, a company built with hard work and innovation over the decades. Some company history:
Marvin Moos grew up in New Salem, North Dakota, and served as a baker in the Navy during World War II. Afterward, he studied baking at Dunwoody Institute in Minneapolis.
Marvin worked for other bakeries until opening the first Baker Boy Bake Shop in Hebron, North Dakota in 1955, and moved the business to Dickinson, North Dakota two years later. The bake shop prospered, and branched into other retail businesses, including a diner, pizza house and “The Donut Hole” donut shop.
Recognizing the need for a regional provider of quality dough products for the baking industry, in 1979 the Moos family built a 3,000-square-foot facility to manufacture frozen dough products. Production averaged just 40 cases per week but demand for the products grew quickly. Today, our 135,000 square-foot complex houses a sophisticated production facility capable of producing over 50,000 cases of product each week.
To see other examples of good news arising from the Tax Cuts and Jobs Act, click here. A North Dakota compilation can be found here. If you know of a company that should be added to the list, send a note to [email protected]