DC Exchange Pushes Obamacare at Denny's, Air Jordan stores


Posted by Alyssa Canobbio on Tuesday, December 17th, 2013, 5:32 PM PERMALINK

The DC Obamacare exchange has received $133 million in federal taxpayer money. What are they doing with it?

This past weekend DC Healthlink “Assisters” went out to rev up the number of young people to enroll in Obamacare in a stunt the organization called “Young Invincibles. They Party by Night and Shop by Day.” The Assisters nagged the young people waiting in line to buy the new Air Jordan sneakers in two different local shoe stores. The Assisters handed out flyers about Obamacare and the DC Healthlink to hundreds of young people but no word on how many of them actually signed up. Vanessa Brooks, DC Healthlink representative, was heard saying to shoppers: “Get them health care while you get them Jordans.”

Later that evening Assisters moved to two Denny’s locations where they sought to inform the late night/early morning crowd about the supposed benefits of signing up for Obamacare. The Assisters were scheduled to be at Denny’s from 2:00 a.m. – 4:00 a.m. No word on how many people they bothered or how many enrolled from the latest PR stunt. The DC exchange has thus far refused to provide basic enrollment data. Ben Fisher of the Washington Business Journal reported that the exchange says 5,603 account holders have completed applications by Dec. 10, up from 3,303 through Nov. 13. Fisher also reported that Mila Kofman, Exchange Director, said “that the missing data points need further confirmation before they will be released.”

With $133 million of federal money shoveled their way, how much did it cost for DC Assisters to “party by night and shop by day”?

 

 

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