Today, the California Department of Public Health (CADPH) kicked off a new public relations campaign aimed at discouraging consumers from using electronic cigarettes and vapor products. Documents reveal that a cost of $75 million to taxpayers, this campaign is the most recent in a long list of efforts to create negative public sentiment about vaping.
In a press release, the CADPH stated that today they were going to “premiere a series of television, digital, and outdoor ads in a new campaign called ‘Wake Up,’ as part of its educational effort to inform the public about the dangers of e-cigarettes.”
Though they do not announce the cost of the program in the press release, documents from the California Tobacco Control Program Funding Opportunities and Resources reveal the cost of this campaign: “Approximately $75 million is estimated to be available for the five-year contract period.”
A website, www.stillblowingsmoke.org is being promoted by the state. To the tune of the 1958 song by The Chordettes, one ad flashes images of young adults vaping. Another ad claims that e-cigarettes are “a new way to inhale toxic chemicals with a drug addictive as heroin.”
"The orchestrators of this campaign at the California Department of Public Health should be ashamed of themselves. For years, public health bureaucrats claimed that efforts to discourage smoking were about increasing public health. This most recent $75 million taxpayer-funded effort has further exposed the fraud of those claims by demonstrating that anti-vaping government activists care about one thing and one thing alone: money," said ATR president Grover Norquist. "Campaigns like this are clearly aimed at preventing smokers from making the transition to a much healthier alternative so that the state can continue to fund big government initiatives with cigarette tax revenue."
The original documents from the state show that a Request for a Proposal (RFP) was released in December of 2013 as RFP 14-10003. A “pre-proposal webinar” stated that at the time, the goal was to make California “America’s largest non-smoking section.” Despite the fact that vapor products don’t contain tobacco and smoke isn’t produced in their use, this proposal asked a firm to apply for available taxpayer resources for this project.
A PowerPoint at the time noted “Other Tobacco Products” like electronic cigarettes were an area of concern. One slide suggested, “Funding: Less smoking = less tax collected” with regards to smoking.
In targeting an effective smoking cessation device – vapor products – it is clear that the California Department of Public Health wants to maintain cigarette sales as an important funding source for their big spending priorities. By discouraging vaping, the state may recoup potential revenue losses that occur when a smoker transitions from unhealthy cigarette use to products proven to be 99% less harmful, but not taxed as much. In doing so, the CADPH is putting at risk thousands of lives as they promote lies about the innovative and disruptive technology products that have grown in popularity over the last 5 years.
E-cigarettes are accomplishing what social engineers never could: they’re getting people to quit smoking across all demographics. And they’re accomplishing this without taxpayer funded PR campaigns or government bans and regulations.
A joint effort by the American Vaping Association, The Consumer Advocates for Smoke-free Alternatives Association, and the Smoke Free Alternatives Trade Association mocks CADPH’s propaganda and creates a different narrative about the product with a website of their own: www.notblowingsmoke.org. The website uses similar graphics and images, flipping the script on the CADPH.
Here is one example from a CADPH ad: