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Obamacare's Latest Enrollment Strategy: 'Brosurance'


Posted by Chris Buki on Friday, October 25th, 2013, 3:42 PM PERMALINK


In what can only be described as a pathetic attempt to garner the attention of young people, several Colorado non-profits seeking to promote Obamacare have launched an ad campaign featuring keg stands, golf clubs, and ‘bros’.

The idea here is to encourage young Americans to sign up for health insurance under Obamacare. Or perhaps it is an attempt to distract from the remarkably low enrollment numbers of Colorado’s healthcare exchange (just 226 people, in the first week).

Regardless, young Americans would be wise to take a closer look at the effects of the healthcare law on their premiums. The results are not pretty. According to a recent study by the Manhattan Institute, Obamacare will increase premiums for young men by an average of 97-99% and 55-62% for young women. Young, healthy Americans are facing higher taxes and premiums under Obamacare so that they can subsidize more costly patients in the marketplace. That is hardly something to “thank Obamacare” for, as the ad campaign suggests.

 

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