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Why We Need To Regulate Big Google


Posted by Tim Andrews on Monday, November 9th, 2009, 12:57 PM PERMALINK


The internet is under threat.

A multi-billion dollar multinational corporation is on the verge of strangling all competition, preventing upcoming start ups from growing, and stopping free speech. They even have their own carbon-spewing corporate jets. Their power is immense, and  it must be controlled. The future of free speech depends on it.
 
I am, of course, talking about Google. Through their search engine, google.com, Google has the power to make or break sites. Depending on how they write their algorithm, a business can receive millions of hits, or nothing. Google has the power to remove companies at whim from its search results
 
Why should Big Google have all this power? Isn’t it time that we started regulating such companies?  
 
Don’t we need to ensure a level playing field? How about a “fair” search algorithm, which treats everyone equally? Every site has the right to appear at the top of a google search!   
 
I propose a two-point plan to address this grave injustice. Firstly, the establishment of a National Board of Search Engine Commissars, to regulate Google search rankings. Secondly, the creation of a ‘public option’ search engine, that people can use if they are unhappy with Google. On this public list, in order to address past injustices, sites with the lowest hit counts shall be moved to the top of the rankig. After all, it is only when we take the power of the internet away from the network specialists and google, and give it to bureaucrats, that we will have a truly fair internet.  Together, we can save the internet.
 
Sound crazy? Of course it is. No rational person would ever agree to the kind of government takeover that I have just laid out. Yet this is exactly the thing that Google and its allies are pushing for in arguing for ‘net neutrality’ – except that they are targeting network providers, as opposed to content providers.  This is exactly what the FCC’s radical proposal  to replacing network administrators with bureaucrats wants to do. It is madness.
 
It is only common sense that the only way for the internet to continue to flourish and prosper is to keep the cold dead hand of government as far away from it as possible. Don’t buy into Google’s hypocrisy, and help save the internet from Big Government.
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