Study: Millennials Show Strong Support for the Sharing Economy
David Binder Research together with Airbnb recently released a nationwide study showing strong support of the sharing economy among millennials.
The study polled 1500 Americans nationally: 500 millennials, 500 swing-state millennials, and 500 older adults aged 35 and over.
Key findings include:
- 75% of millennials believe Airbnb helps middle income families support their homes
- 81% of swing state millennials support Airbnb operating in their local area
- 65% of swing state millennials believe the sharing economy is going to become more important to the economy in the next five to ten years
The study defined swing states as New Hampshire, Pennsylvania, Virginia, North Carolina, Florida, Ohio, Wisconsin, Michigan, Minnesota, Iowa, Colorado, Nevada, Arizona, and Georgia.
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so is it bad that I'm a millennial, and have no idea what airbnb is? I hear "Sharing Economy" and immediately think that I'm going to get taxed more to "share" my income with others. ...don't know if that is the premise, but find it funny that millenials get blamed or get the finger pointing for that type of behavior...when most behaviors are learned.
If it is speaking to some home business concept, and just some new fluffy term to describe an entrepreneurial spirit to make an extra buck... why strain so hard?
..off to google airbnb I guess.
Update: Ah, heard about this on the radio a couple weeks ago. ...yeah, going with second comment.